The local authorities have an important role in the perception that citizens have of themselves and others.
In this case, it is essential to be aware of who and how they are representing (or not) people.
In this context, this article aims to investigate if local authorities are reinforcing or deconstructing stereotypes in their graphic communication. The research is based on articles, an interview, and a case study that illustrate the social progress of the representation of minorities over the last twenty-five years by city halls.
The results indicate that inclusivity is a complex but necessary notion, where the context has a real impact and needs to be known, not to fall into the “trap of inclusivity”: taking the codes of inclusivity but not the meaning. On this basis, multiple solutions exist, like co-creation, special typographies, etc.
Inclusivity is not a limitation but a new field to explore, a new way of conceiving the individual.
Keywords : inclusivity - city hall - communication - representation - graphism